Valley Preferred’s Website Wins Gold Award in National Digital Marketing Competition

Posted: March 7, 2022 | Category: News Press Release

Valley Preferred, the preferred provider organization affiliated with Lehigh Valley Hospital Network, (LVHN), received a “Gold” recognition in the 2nd Annual Healthcare Digital Marketing (HDM) Awards competition. The award, won in the Institutional Website-Update category, celebrates the organization’s newly redesigned, restructured website in partnership with developer Keenan-Nagle Advertising, Allentown, Pa.

“We undertook a major overhaul to better align our digital presence with the new initiatives and innovations currently underway at Valley Preferred and to create a better user experience for all,” says Laura Mertz, Valley Preferred’s Associate Executive Director. “We are committed to helping patients – whether they are employees, individuals, or part of company populations – understand the connection between insurance, quality, and health care value. Valley Preferred is at the forefront of this important collaboration and its communication.”

The national HDM competition began its efforts to recognize creative excellence in the pioneering area of digital health care marketing in 2020. Entries in the 2021 competition were received from nearly 1,000 health care and medical institutions, according to a release from competition sponsor HDM Awards of Roswell, GA. Its website states, “A national panel of industry specialists review each piece, judging creativity, marketing execution, message impact, technology application and innovation content.”

About Valley Preferred:Valley Preferred, a preferred provider organization aligned with Lehigh Valley Health Network (LVHN), is dedicated to Achieving Clinical Excellence® through the development and implementation of innovative programs to improve health care delivery and value in the community. Formed by Lehigh Valley Physician Hospital Organization, Inc. (LVPHO), Valley Preferred has a corporate philosophy consistent with the goals of the Quadruple Aim: Better health. Better care. Better cost. Better clinician experience. Collaboration is essential to achieving these goals. Working together, and driven by data insights from Populytics, a population health management and data analytics company, clinicians are able to deliver even more proactive, informed, and targeted care. Valley Preferred also endorses Employer Health Solutions, a partnership of multifaceted health and wellness resources available through LVHN and Populytics. For more information, visit and


About Keenan-Nagle Advertising (K-N): In continuous service since 1954, K-N is the Lehigh Valley’s longest-serving marketing/communications/ad agency. The firm provides businesses and institutions with a full spectrum of services. Visit online at