Mertz named General Manager of Valley Preferred
Valley Preferred, a leading provider-owned, preferred provider organization aligned with Lehigh Valley Health Network, has appointed Laura J. Mertz to the position of General Manager.
Laura J. Mertz, CBC, of Emmaus, will be responsible for the management of business activity, development of network relationships, accountable care initiatives and Valley Preferred’s internal operations.
With more than two decades of health care experience, Mertz most recently served as Vice President and General Manager for AllOne Health Management Solutions, an integrated population health and wellness organization based in Wilkes-Barre, Pennsylvania. In this position, Mertz was responsible for business and strategic development and for directing all sales and client engagement efforts.
In addition, she provided oversight to the Informatics division which encompassed corporate and provider health informatics as well as business analytics. Prior to this, Mertz held the position of General Manager at Valley Preferred from 2006 to 2011, and served as Director of Sales and Marketing since 1993, when the organization was founded.
Mertz holds a Bachelor’s Degree in Communications from the University of Scranton.
She is credentialed as a Chartered Benefit Consultant, licensed in Accident and Health, and served as a member of the National Association of Health Underwriters.
Locally, Mertz serves on the Board of the Lehigh Valley Velodrome Velo Fund serving the Valley Preferred Cycling Center. She is also a member of The Leonard Pool Society.