Valley Preferred Wins Gold Award
Lehigh Valley, PA -- Valley Preferred has won a Gold Award and three other awards in the 28th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report of Atlanta, GA, who reported that nearly 4,000 entries were received in the 2011 program, making it the industry’s largest healthcare advertising awards competition.
The Gold Award went to Valley Preferred in the Radio—Single Spot category for its 60-second commercial titled “Healthier Choices—Best Policy.” A Bronze Award was also won by Valley Preferred in the Newspaper—Single Ad category along with two Merit Awards in the Annual Report and Outdoor categories. Keenan-Nagle Advertising, Inc. of Allentown teamed with Valley Preferred to produce the award-winning entries.
A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Healthcare Marketing Report is a leading national publication covering all aspects of healthcare marketing, advertising and strategic business development. For facts, visit hmrpublicationsgroup.com.